Maybe tagging a Poker site as family friendly is not the best approach? Even if people don't play for money, it could still get them hooked on gambling. There are plenty of other nice things to do for kids besides playing Poker.
Of course what would be cool is a trustworthy poker site. I just don't trust the average poker server, and there is no way in hell I would download and install their software to play.
Plus, if I position myself as a family-friendly site then I definitely can't show ads from other poker sites.
Perhaps there's good money in ads here but I definitely don't have a budget for running this site without external funding.