It is definitely valid to say that packaging helps sell a product. Think about the experience of receiving a product from Apple and you see the value of packaging.
What is so interesting in this case is that it is a sign of how people's tastes are changing. These new, simple Amazon packages have more 'charm', not less. People are excited by the thought that they're being 'green'. The simple cardboard packaging speaks to the current love of simple, clean and even perhaps DIY design. Simple is charming right now, and Amazon must be keenly aware that this is a smart move both for their bottom line as well as their customer satisfaction ratings.
What is so interesting in this case is that it is a sign of how people's tastes are changing. These new, simple Amazon packages have more 'charm', not less. People are excited by the thought that they're being 'green'. The simple cardboard packaging speaks to the current love of simple, clean and even perhaps DIY design. Simple is charming right now, and Amazon must be keenly aware that this is a smart move both for their bottom line as well as their customer satisfaction ratings.