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In the pdf article, the submitted title was in fact the subtitle. I can see an argument for choosing the subtitle like that when an article has the form

Pithy phrase: subtitle that actually tells you something



Especially given the lamentable academic fad for such titles, a la Stupid is good: capturing unwary readers' attention by exploiting incongruity'.


Yup we often do that when the original title is inadequate (e.g. too baity or misleading). But the original title was fine here!




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