"The factors that appear to make a business successful change from week to week, article to article, tweet to tweet, blog post to blog post."
While our perception of the leading indicators of success may be changing from week to week, the fundamentals of good business stay the same: sell stuff at a profit. Many things can get in the way of that: bad markets, feuding founders, incompetent execution, poor timing, etc...
Maybe it's not "good business" but many successes and countless hordes are trying to be acquired and cash out. There a many other ways to get acquired other than for selling stuff at a profit.
While our perception of the leading indicators of success may be changing from week to week, the fundamentals of good business stay the same: sell stuff at a profit. Many things can get in the way of that: bad markets, feuding founders, incompetent execution, poor timing, etc...