#5 says that pricing specials for the first month have been shown to work better than free trial. Is that from personal experience or is the auther referring to some studies that have been conducted?
We're selling a SaaS solution to small businesses and our entire process is built around a free 15 day trial. I imagine that if we required payment info upfront, our sign ups would drop dramatically, our cancellation rates would go up and I'm not sure what would happen to the customer acquisition rate. If the net result is positive I wouldn't care about the change in our metrics.
Does anyone know of any articles written about that topic in particular?
We're selling a SaaS solution to small businesses and our entire process is built around a free 15 day trial. I imagine that if we required payment info upfront, our sign ups would drop dramatically, our cancellation rates would go up and I'm not sure what would happen to the customer acquisition rate. If the net result is positive I wouldn't care about the change in our metrics.
Does anyone know of any articles written about that topic in particular?