> A better fix would be to just make transit more attractive, not make driving less attractive.
It is clearly not fiscally better, and its probably not better in terms of speed of induced behavior change. The best mix is probably some of both; make transit better and make driving more expensive so that people who have preconceptions about transit nevertheless feel that the absolute cost of driving (not the cost delta of driving vs. transit) is sufficient that it is not worth the trip without taking transit despite their prejudgement against it.
It is clearly not fiscally better, and its probably not better in terms of speed of induced behavior change. The best mix is probably some of both; make transit better and make driving more expensive so that people who have preconceptions about transit nevertheless feel that the absolute cost of driving (not the cost delta of driving vs. transit) is sufficient that it is not worth the trip without taking transit despite their prejudgement against it.