If I want to sell something, how can I get my Bitcoins converted to cash, safely and reliably? I don't trust MtGox, and I don't want to long-term forex risk exposure. Is there someone who could settle Bitcoin to USD, daily in San Francisco?
A reliable BTC<->USD exchange is going to be a key requirement for any meaningfully large BTC adoption.
A year ago, when I was looking around, there was none. I have no real qualms about dropping a few bucks into BTC, but I have to be confident that I can exchange it for the ability to pay my bills.
bit-pay.com offers a service where you can accept payment in Bitcoin, which is then immediately converted to USD at the average market rate (of the last 15 minutes) and sent to your bank account. I believe the funds are available next day, I forget.