What's offensive is that you apparently didn't even bother to read the article or think about the differences -- both theoretical and practical -- between Bitcoin and this, but instead just jumped to a known buzzword.
I don't know much about Bitcoin, but I think the distinction is in how many people are using the service. A big part of that seems to be platform compatibility. These people are able to use it on their cheap Nokia cell phones rather than needing a computer to use Bitcoin. The impression I got from the article was that payments are done via text message, so you may not even need a data plan for it.
Actually, creating SMS bitcoin wallet is possible (however it won't be that easy to use). I will probably hack together SMS wallet support for easywallet.org . Meanwhile there is coinapult SMS wallet, but it is only for canada/US.