Any private firm can list on Nasdaq's new platform ... [any firm that does list] would remain private and not have to make public their financial statements or submit to federal regulation, such as the Sarbanes-Oxley corporate accountability law.
Sarbanes-Oxley compliance costs prevent many legitimate companies from going public that would have otherwise done so. So this could definitely be an attractive choice for companies in this situation.
Too bad this market is only accessible by mutual funds and the super rich..