Also equally thankless when one team meets all goals/deadlines for their small product but the rest of the department is a dumpster fire — making the entire product suite unusable.
I like to call that not being on the critical path of company success: whenever you can, push to get your team onto that path, and if management can buy into OKR as methodology, which can help achieve valuable alignment (as long as they don't misapply OKRs for a regular "these are features we want").