that said, it's the marketing equivalent of a lottery ticket; stunts can be huge (for example, our critical mass at dropbox came from one carefully-crafted digg post) but only if they're aligned with the target audience (which probably isn't the case with hilary swank & family social networking)
thanks drew! It was something that came to us randomly, and we just wanted to build it for fun, while promoting Ramamia at the same time. When we actually do our full launch in February, we're going to work on a stunt that's really relevant to our market.
that said, it's the marketing equivalent of a lottery ticket; stunts can be huge (for example, our critical mass at dropbox came from one carefully-crafted digg post) but only if they're aligned with the target audience (which probably isn't the case with hilary swank & family social networking)