A bartender in Copenhagen had a long rant about “nowadays, kids look at themselves as brands”, and it’s been stuck in my head. I’m not even that old, but noticed more people think how everything is “cringe”, and wouldn’t want to be seen while doing that activity.

It’s an eventual conclusion of everything having cameras, and thinking of being caught in a TikTok drama. This also tracks how most of the kids nowadays want to become a YouTuber. Which is, basically, being their own brands.