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This isn't true. ChatGPT and Gemini link to sites in a similar way to how search engines have always done it. You can see the traffic show up in ahrefs or semrush.


Yes, they show a tiny link behind a collapsed menu that very few people bother clicking. For example, my blog has gone from being prominently taking first spot on Google for some queries. Now with AI overviews, there is a sharp drop in traffic. However, it still showed higher impressions then ever. This means I'm appearing in search, even in AI overview, it's just that very few people click.

As of last week, impressions have also dropped. Maybe people not clicking on my links anymore is the result?


Maybe it's about adding knowledge to LLMs, and not how many people read your website? I would be very happy if i had a simple way to get my insights, knowledge and best practices into the next version of an LLM so I have a way to improve it.


I had a call with a new user for a SaaS product that I sell recently. During the call he mentioned that he found it by typing what he was looking for into Gemini, and it recommended my app. I don't do anything special for llms, and the public-facing part of the website has been neglected for longer than I like to admit, so I was delighted. I had never considered that AI could send new users to me rather than pull them away. It felt like I'd hacked the system somehow, skipped through all the SEO best practices of yesteryear and had this benevolent bullshit machine bestow a new user on me at the cost of nothing.


Exactly! It can actually be a positive thing, might as well make it easy for LLMs to read.


> benevolent bullshit machine bestow a new user on me at the cost of nothing

that's awesome. i love this line.


How many users do actually visit these links?


I usually do, as a data point.


I've found it's extremely important to, because you will get some results that are already AI slop optimized to show in LLM research searches.


and like Google - but much, much worse - they bring back enough content to keep users in the chat interface; they never visit your site.




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