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Panic's story about Audion and iTunes has been posted here before, and it's still an excellent insider look into Apple from the POV of a ISV.

http://www.panic.com/extras/audionstory/

"We were thrilled to say the least. So much so, we had almost forgotten about the fact that the answer to our SoundJam mystery was about to unfold, right before our eyes, in one week...

iTunes was, of course, and I'll say this now, brilliant. It single-handedly taught us an entirely new philosophy on software design. Do you really need that Preference that 1% of your users will use?"



Wow, just spent the last 15 minutes reading that. What an engrossing story.

Here's two things I've learned about making things happen: say "yes" to everything you can and do your best. And don't worry about "fair," worry about doing the best for yourself and your customers.




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