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> They do not offer better "value on the dollar" they offer units that individually cost less but over a year of buying what you need to survive you pay more. That's how items are generally priced; smaller packages, higher unit price (as in, price per ounce).

Does the consumer not have all of the information available to them to make the comparison of the per unit cost between a dollar general and a local grocery?





Is information availability the only constraint keeping people from making optimal choices?

Objectively yes that's the case. However, people are irrational and their irrationality is being exploited.



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