I would never ever put any of my friends through the pain of watching that thing - no offense.
I also really need an unbounce alternative. I'll have a look at your site when I get some downtime.
The big problem is you put every feature tahat you have in your app into the video. Thats why its kind of blah. Focus on one tihng you do based on which suorce the user comes from.
If he's coming from HN then just test your business should be enough. The user will find the other features as he explores.
I'm not saying it couldn't be improved. Just saying that what matters is if, overall, our conversion rate is better with it.
Then, if it is, we can spend more time, money, and effort on the video. If we had spent $6,000 to learn that having an explainer video doesn't help... I'd be pissed. But if I see an improvement over the next week then I can invest more.
Thanks! We did it ourselves over a couple of weekends. The voice actor we found on a voice actor forum, I did the script and our designer did the flash animation. This was the first animation that we did so we tried hard to make it look professional.
Of course, since we just posted it, we won't have good results of our A/B test (against a static image slideshow) for a week or so.