Possibly dumb question: why not just get a previous generation MacBook Air for a similar price? Even a refurb one. I really don't understand who this is for, apart from children perhaps (but still just get a bloody MacBook Air)
For people, new to the Mac (which make up half of all Mac sales), who don't go hunting for refurbs or want to buy used gear, and where a $1099 price point is cost prohibitive.
Basically every regular computer user who shops at Amazon or Costco.
