This is surprising to the modern mainstream tech because doing 'one single thing good' and identifying the company with it has become a phenomenon in the West. 'Who are we and what we do' questions get asked - as if companies and everyone in them were teenagers in search of their identities. In a way that is the case - the majority of startups having been staffed by very young people in the mid 2000s made early startups like teenagers themselves. Otherwise big, large companies have been diversified in the West at that time too.

Ironically things are going back to that - now every big tech company that once defined itself with 'one single thing', is trying to do everything to shore up profits...