Enterprises can, but then they have to show their auditors that this has been done in a way which is robust and can’t be bypassed, and they have to build the kind of reports people need to be convinced of that — nothing is ever “just” in enterprise IT.
Longer term, you also have to be careful about building things around details which could change at any time. OpenAI and Anthropic have a ton of pressure to start banking huge profits and they very closely monitor customer activity. A time-honored strategy in this space is to shuffle the features enterprise customers depend on but which aren’t deal-breakers for most other customers into expensive enterprise plans. There’s possibly some counter pressure from companies like Google which have healthier finances but I wouldn’t count on that since they also have MBAs who’d be all too happy to invent pretexts to hike their prices to match.
Longer term, you also have to be careful about building things around details which could change at any time. OpenAI and Anthropic have a ton of pressure to start banking huge profits and they very closely monitor customer activity. A time-honored strategy in this space is to shuffle the features enterprise customers depend on but which aren’t deal-breakers for most other customers into expensive enterprise plans. There’s possibly some counter pressure from companies like Google which have healthier finances but I wouldn’t count on that since they also have MBAs who’d be all too happy to invent pretexts to hike their prices to match.