Eh, everything these days is coated in a thick sheen of polish. I think maybe the thing that's off about this is the irony in someone announcing that they will no longer be announcing anything... but even then, I don't see how that's worth getting eye-searingly wound-up about.

There's people out there farming social media engagement for their wellness tiktok account by telling people to use their phone less. That has the potential to cause actual harm, rather than just pad an ego. Those folks actually sear my eyes.