I imagine "kickass programmer" in that context means someone who can handle the hard challenges writing complicated, core product code.
I'd argue that sort of person probably shouldn't be your first hire (assuming that the founders are technically capable and built the MVP themselves). Founders usually concentrate on the interesting code that solves the pain that the product fixes, and leave the boring but necessary work of writing house-keeping things like account management, email update, and even payment processing to someone else. The first hire should be someone who can come in and write decent code to do that stuff. If they're capable of writing core product stuff as well, even better.
That said almost all the teams who had investment out of the UK's Ignite100 accelerator (my company graduated from it last year) hired marketing and content people first. Getting the word out is very important.
If you're thinking "If I can get a job at XYZ start-up I must be a brilliant coder", so it's essentially a validation of your ego, it's probably not brilliant.
If you look at it as a challenge where you'll be working on something new, where what you write makes a very visible difference to the product, in a fast moving environment, where you'll meet people who don't mind taking a risk (usually more interesting folk than the cautious ones who work in corporations) ... it's completely awesome.
The biggest success in our story involves perseverance and being humble.
Any startup involves ups and downs, so especially the early recruits should be there to lift the heavy weight when needed. Losing an employee is bad for any company, but it is more relevant and can be severe when you are a small startup, since most roles don't have substitution scenarios, yet.
Being humble is also crucial, coz when you are very few, keeping the database up and putting out the garbage may sometimes be equally important.
I'd argue that sort of person probably shouldn't be your first hire (assuming that the founders are technically capable and built the MVP themselves). Founders usually concentrate on the interesting code that solves the pain that the product fixes, and leave the boring but necessary work of writing house-keeping things like account management, email update, and even payment processing to someone else. The first hire should be someone who can come in and write decent code to do that stuff. If they're capable of writing core product stuff as well, even better.
That said almost all the teams who had investment out of the UK's Ignite100 accelerator (my company graduated from it last year) hired marketing and content people first. Getting the word out is very important.