that's an interesting idea, but we're really focusing on "industry" news for the private finance world. specific company news is a huge box we don't want to get even remotely close to. the only reason there are specific companies mentioned in our news is because there is some sort of private finance move going on in relation to them. the goal is for the site to be a place where pe, m&a, hedge, and vc folks can keep track on the buzz in their industries.
I still think a feature like the one I stated would fit in perfectly. With a feature like that, I would most definitely be inclined to register with your website and check it on a daily basis.
well specific company news sounds hard, but you can have something like a saved search filter that scans a full text index for specific words so you can essentially view all company specific news (at least all articles that mention that company).
