From the sounds of it they're still in the mindset where they want to do things their own way and not have to worry about the web. It's kind of sweet in a way, and I feel some sympathy for their operation. You spend however long doing things one way, it's comfortable, and you just want to lock out everything else.

The problem, of course, is that as old forms of media die, the rule is "shift or be shafted," and the AP is likely not powerful enough to take on indexing and last.