I have never bought a virtual gift as I understand the definition. They're silly. That may change as the interestingness and utility of these social tokens evolves. Today they seem very...Elementary School. Back then if your dream girl gave you a Crackerjax prize you treasured it. I'm not saying they aren't a good business but today I put them in the same stupidity category as gift cards.
Well yes obviously they're a profitable industry, I don't deny that. I'd be the first to hunt down numbers to back up what you say, I was in the card industry myself for awhile. But I wasn't answering the question of 'are they a good business' I was answering the question 'would I pay for today's virtual gifts' which I understood to be your submitted topic. And I was being honest: in my experience virtual gifts have never appealed to me as a consumer. I likened them to gift cards because gift cards provide no added utility while reducing liquidity - they're a huge consumer sham. But as to whether these items are profitable, absolutely - they're spectacularly profitable!
