Sounds like someone was hired in the PR/Marketing team and this was the result of their effort.
"Dropbox has how many users? Wow! We should have a conference! imagine if we just get 1% of the users at the conference! Imagine if we charge those attendees $350! WOW - I am a marketing GENIUS!"
Well, Dropbox bought Mailbox, which hints that they are keen to 'consumerize' at least some of their business. Which I'm wary about- like when my cellphone provider makes an app to view my bill, the results are invariably awful. There's a lot to be said for focusing on your core competency, but I can understand the desire to not be another "dumb pipe".
"Dropbox has how many users? Wow! We should have a conference! imagine if we just get 1% of the users at the conference! Imagine if we charge those attendees $350! WOW - I am a marketing GENIUS!"