I don't like the copy or the lack of content on the site.
The phrase "request an invitation" seems self-aggrandizing and conceited, as if one is supposed to beg for the elite privilege of being "invited" to give them $400. It's purchasing a ticket to a conference, not applying for an American Express Black Card. Their diction shouldn't pretent otherwise.
As for getting people to "apply" for this $400 ticket, they appear to have nothing in the way of information or any hints as to what will occur at this event. It just seems odd that they expect people to "apply" for tickets without any knowledge of the actual conference.
The phrase "request an invitation" seems self-aggrandizing and conceited
To me, it's a classic example of using social proof to create the idea that this event is sought after and valuable. See "if the line is busy, call again later" instead of "operators are standing by."
> As for getting people to "apply" for this $400 ticket, they appear to have nothing in the way of information or any hints as to what will occur at this event. It just seems odd that they expect people to "apply" for tickets without any knowledge of the actual conference.
Who's to say this is the primary way they are selling tickets? I'd imagine an invite only conference has actual invitations...
The phrase "request an invitation" seems self-aggrandizing and conceited, as if one is supposed to beg for the elite privilege of being "invited" to give them $400. It's purchasing a ticket to a conference, not applying for an American Express Black Card. Their diction shouldn't pretent otherwise.
As for getting people to "apply" for this $400 ticket, they appear to have nothing in the way of information or any hints as to what will occur at this event. It just seems odd that they expect people to "apply" for tickets without any knowledge of the actual conference.