Why should it be rational? Who cares if you understand it or not? Frankly, no one has to.
Fact is people do end up feeling that way, and it costs sales. Worse still, it costs loyalty. So know it exists, the accept it as a reality to deal with.
Lastly, ever had a boy/girl friend who cheated? Were you still interested after the other person was dropped? Did all return to normal? Is that rational?
Some people are still human, with human emotions, and no, they are not rational.
Fact is people do end up feeling that way, and it costs sales. Worse still, it costs loyalty. So know it exists, the accept it as a reality to deal with.
Lastly, ever had a boy/girl friend who cheated? Were you still interested after the other person was dropped? Did all return to normal? Is that rational?
Some people are still human, with human emotions, and no, they are not rational.