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From the Wikipedia page on graphic design:

"Graphic design is a creative process between a client and a designer, traditionally completed in conjunction with producers of form (printers, sign makers, programmers etc.). Graphic design is created to convey a specific message (or messages) to a targeted audience. The field is also often referred to as Visual Communication or Communication Design. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated. Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements."

It seems to me graphic design is more about the visual appearance than "how it works." I've read a fair amount of books on interaction, product, and visual design and have never read that graphic design had been all of those things.

I've worked at companies where you have people working specifically on either interaction design, visual design, motion design, or user research. All of them were contributing to how it works and how it looks, and had distinct jobs (although they worked closely together).

Also, Human-Computer Interaction is a field that is newer than graphic design, and touches more on just visual design, so I'm not really sure why you are pushing this idea that graphic design = UX/interaction/product design.



Oh well I guess your 10 minutes skimming wikipedia defeats my 6 years of university, 10 years experience and constant obsessive reading.

The point I am making is "Design" is how it works. Graphic design is the design of printed, or visual communications. Graphic from the Greek Graphos, for "writing". That is, how the written communication works. To go from that to conclude that "Oh graphic design is just how it looks then" doesn't make any sense, and demonstrates a very shallow understanding of what it actually involves.

Furthermore, with graphic design along with any design process- the most important thing you learn is the process. The process of research, iteration, prototyping, throwing out most of your ideas, starting again and again and refining, and learning- all towards the goal of solving a specific problem.

That is all design. Not just graphic design. To go from there to "Oh but this guy can do some neat looking bevels in photoshop", it really just blows my mind, how amazingly dismissive and disrespectful such a view point is.

That Human-Computer interaction is "new" is really just way to hype it up. There is absolutely nothing new about the process of achieving a good HCI design, because it's the same principles from graphic design, typography, and industrial design all over again, simply applied to this new medium. There is nothing special or unique about it, except that you can get a faster turnaround time on prototypes.

It's not surprising that designers specialise, and all contribute to how it works. But it's like a british tank. All the soldiers in the tank are trained to do each other's jobs, so they can take over if required. They are all "Designers".


Great comment on my history of the field... Except I also studied this in university and I am a designer as well, who also reads books, articles, and academic papers as well.

If you want to argue that designers should be knowledgable about all aspects of product design, I agree. But graphic design != interaction or product design.


From your own quote: "Graphic design is created to convey a specific message (or messages) to a targeted audience" = form follows function (communication), not the other way around.




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