We built lipstick.com (now http://weheartgossip.com) for them. I received an email one day from their head of biz dev, he'd heard about reddit through a mutual friend. I called him that day and we spoke for a good while about an idea he had for a celebrity gossip version of reddit. I told him it sounded like a fun project to work on and things went from there.

We've never spoken publicly about the terms of the contract we signed with them, but it put us in good ramen-eating shape for the next year or so. In hindsight, this great deal was likely part of the wooing process. But it worked :)