It appears I'm more trusting of my Analytics data than most (could be because my site garners little traffic). The copy on the front page was clear enough for me to warrant a trial, and I felt that I knew what to expect from the very beginning.

I found the sign in process quick and painless--sign into Gmail, agree to grant access, and now sit anxiously awaiting my email of data. The "how it works" section that I was shown directly afterwards was also very clear. As I read the content and followed along with the screenshots, it all just made perfect sense. All in all, great job!