A major retailer choosing to accept BTC as payment would be a logical next step for a media blitz. Think someone like Google accepting BTC as payment on the Google Play Store.
Agreed. If someone were planning the PR for Bitcoin, that'd be where they'd probably be working. It could be anything big, really...Heck, Starbucks isn't even that outlandish of a thought. It'd get Starbucks a lot of press, too.
