It reports 440 visitors for the April period Compete reports 178. (As Compete notes, "Small Sample - Datapoints are estimates".)
Eyeballing it as about 400 unique visitors a month, so maybe 4800/year (with some double-counting), $2 million / 440 = ~$420/visitor, which still seems like a lot. Perhaps they do a lot of de facto wholesaling -- previous month visitors and word-of-mouth customers now buy in bulk each month, for resale, without necessarily going through the web page. And maybe they had a nice jerky business under another name even before opening 'freshjerky.com'.
http://extremetracking.com/open;unique?login=freshjer
It reports 440 visitors for the April period Compete reports 178. (As Compete notes, "Small Sample - Datapoints are estimates".)
Eyeballing it as about 400 unique visitors a month, so maybe 4800/year (with some double-counting), $2 million / 440 = ~$420/visitor, which still seems like a lot. Perhaps they do a lot of de facto wholesaling -- previous month visitors and word-of-mouth customers now buy in bulk each month, for resale, without necessarily going through the web page. And maybe they had a nice jerky business under another name even before opening 'freshjerky.com'.