This is a great strategy for gobbling up marketshare. Definitely an 80/20 move by T Mobile. Couple that with a customer centric product that isn't offered anywhere else and most people will realize they travel in between cities by plane.
Once t mobile establishes a foothold, it will have enough agency and capital to gain access to wider coverage. The biggies will be bleeding revenue and will have to license out their network to T Mobile to compensate.
Sure, their network is not a blanket. But that is temporary. T mobiles approach is likely possible due to differences in their operations which provides a competitive advantage that the biggies can't easily replicate.
Mobile networks will evolve faster than backbone. I'm excited to see what lies ahead.
> most people will realize they travel in between cities by plane.
With T-Mobile I can't even get get 5 miles out of the metro area without losing coverage. We're not talking about road trips across North Dakota, we're talking about a 40-mile drive to the next city over. Hope you weren't super into that Pandora song!
Once t mobile establishes a foothold, it will have enough agency and capital to gain access to wider coverage. The biggies will be bleeding revenue and will have to license out their network to T Mobile to compensate.
Sure, their network is not a blanket. But that is temporary. T mobiles approach is likely possible due to differences in their operations which provides a competitive advantage that the biggies can't easily replicate.
Mobile networks will evolve faster than backbone. I'm excited to see what lies ahead.