> Cue the sardonic "don't be evil" scare-quotes that inevitably appear.
Those aren't scare quotes. That is quoting an actual full heading from one of their founding documents [1]:
"Don't be evil. We believe strongly that in the long term, we will be better served-as shareholders and in all other ways-by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company."
A scare quote isn't a manufactured quote, but instead is taking something someone (or some thing like a corporation) said and making one's skepticism/doubt readily apparent.
Those aren't scare quotes. That is quoting an actual full heading from one of their founding documents [1]:
"Don't be evil. We believe strongly that in the long term, we will be better served-as shareholders and in all other ways-by a company that does good things for the world even if we forgo some short term gains. This is an important aspect of our culture and is broadly shared within the company."
as well as their internal code of conduct [2].
[1] http://investor.google.com/corporate/2004/ipo-founders-lette...
[2] http://investor.google.com/corporate/code-of-conduct.html