I'm not sure if I've ever actually paid $80 for prime.
I got it originally for free as a college student, then they kept giving me half off discounts when it was time to renew. I don't know what I paid last time I renewed.
Even at $120 I'll still pay for it. It's an awesome service and I get way more than $120 value out of it. I never watched their videos either, but Betas and Alpha House are actually pretty good.
I've been doing the same thing (Student discount for prime). If it went to $80 bucks for me I am not sure if I would renew. If it was $120 I highly doubt I would.
Now that Amazon is branching into original content production (loved Betas!) it makes me think that Netflix is doomed. Amazon Prime has a large % of the Netflix library, plus Amazon will sell you digital copies of most of what Netflix is missing. They capture far more revenue per customer because of this. I will still subscribe to both but if Netflix doesn't keep up with the original programming Amazon will eat them alive IMO.
Anecdotally, my experience is the exact opposite. Since Netflix does not attempt to sell devices (like Kindles, for instance) itself, their streaming app is on literally every device I own that is capable of running it.
Lots of Amazon streaming apps (off the top of my head, the TiVo app) only support normally purchased content, not the free Prime streaming; and other platforms (say, Chromecast) don't have apps because (I'd assume) they likely don't fit into the ecosystem that Amazon wants you to exist in - namely, Kindle-based devices.
In other words, I'm actually considering dropping Prime because (among other reasons) Amazon's attempts to push related products and systems reduces the utility I can get out of Prime Instant Video.
They boasted that they signed up 1 million new Prime members in the 3rd week of December. I wonder how many of those people signed up for the free trial with the intention of cancelling before the end of the free month? I know that's exactly what I did last year when I still needed to buy a few more presents a couple of weeks before Christmas.
I got it originally for free as a college student, then they kept giving me half off discounts when it was time to renew. I don't know what I paid last time I renewed.
Even at $120 I'll still pay for it. It's an awesome service and I get way more than $120 value out of it. I never watched their videos either, but Betas and Alpha House are actually pretty good.