NY has recently taken up arms to make itself a more attractive destination for businesses and entrepreneurs. One of the largest strides that has been made aligns with this link, and is a marketing strategy that makes NY seem more startup friendly. It's unclear whether it's being targeted towards tech/software, which recently has become synonymous with the word "startup", or how much substance there is behind the cloak of marketing.

An interesting and relevant read is Paul Graham's essay on recreating Silicon Valley: http://www.paulgraham.com/siliconvalley.html