As far as I understand, when you rent the DVD, you have no idea about the therma... | Hacker News

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		onuryavuz on March 10, 2014 \| parent \| context \| favorite \| on: Domino's Uses Pizza-Smelling Thermal Ink on Rented... As far as I understand, when you rent the DVD, you have no idea about the thermal ink or the campaign. In the middle of the movie, you are starting to smell pizza scent(creepy). At some point, you are starting to think you have an extreme urge to eat pizza and then deciding to order one. At the end of the movie, you discard the DVD from the player and you will see, everything was a lie and you are cheated. One of the weirdest marketing campaign I have ever heard of.

judk on March 10, 2014 | [–]

Or you assume that someone spilled pizza on the DVD and you are angry at the vendor for providing a dirty dvd

deletes on March 10, 2014 | | [–]

Is that even legal. Basically you are shown an advertisement during the whole length of the movie.

qbrass on March 10, 2014 | [–]

Just be glad that the advertising is for pizza and not diapers.

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