It would be unfair to call Meteor's and Famous' marketing "the same". Some facts:
- Nobody knew about Meteor before their HN launch[0]
- Famous appeared at conferences, TechCrunch Disrupt and others with demos of periodic table[1] (which was a ported example from ThreeJS)
- Meteor launched on HN, people loved it, and only then they raised VC and announced it [2]
- Famous announced their funding and sometimes dropped news of various partnerships with "hardware partners" they cannot disclosure. [3]
- Meteor was open-sourced and available with documentation since the launch. They changed their licensing from GPLv2 to MIT later but it all was open[4].
- Famous is open-sourcing their 1-commit repo after 2 years of private beta and now their documentation is in private beta as well.
We had a reason for doing so. From now on all future development will be out in the open. The docs specifically were supposed to be made available without logging in, but we were short on time. They nicely designed docs will be made available tomorrow. In the meantime, there are guides available in the https://github.com/famous/guides repo and all the source is JSdoc-ed. Check out the code and try making something with it.
Meteor's also been used by a variety of groups in production the whole way through as well. There's something to be said for that considering just HOW much it covers. That type of "marketing" will out do almost any type... having users actually tool with your product and write up articles and tutorials on it.
Some projects, thanks to VCs gets too much marketing that put main players under their shadows. MeteorJS is the same.