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A few gems in there for entrepreneurs:

"The public should always be wondering how it is possible to give so much for the money." - Henry Ford

In other words, the best way to get more customers may be to delight them by providing a lot more value than they expect.

"Don't worry about what anybody else is going to do. The best way to predict the future is to invent it." - Alan Kay

Pretty much sums up the best way to think about innovation and disruption.

"But the audience is right. They're always, always right. You hear directors complain that the advertising was lousy, the distribution is no good, the date was wrong to open the film. I don't believe that. The audience is never wrong. Never." - William Friedkin

Will the market validate your idea/product? That is what matters the most in the end - so it is vital to understand clearly what the market wants.

"Focusing is about saying no." - Steve Jobs

"As it turned out, the obvious clearly stated, and combined with new observations, was sometimes close to revolutionary." - Wallace Stegner

The next big thing always appears obvious and simple in retrospect!



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