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The campaign revolves around a potentially viral Flash game that we(not the PR firm) are producing.The PR firm can help us increase our seed of the game.

I am not too worried about the fairness of things. Like pg says, if they can add 5% value for 4% stake they would be technically worth going for.

The key I am realizing is linking any kind of thing with performance and time not just one time help. We'll see.



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