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The design is a bit underwhelming, and I'm not 100% sure the highlight/dismiss thing works all that well. It feels to me like you ought to be able to click a product to highlight it, but instead you get spirited away to Amazon with, of course, an affiliate link (a natural and excellent way to monetise this!). It wasn't immediately obvious to me what "dismiss" would do when I clicked it, and then I didn't know how to "undismiss" something until I saw "reset settings", which presumably has that effect.

Also, the tiny icons on the chart showing the products themselves aren't actually very useful - you can't really determine much of value from them without hovering over them to get the popup; to me, at least, it might actually be more useful to see a brand logo.

Overall, though, I think it's a terrific idea, and a genuinely useful way of visualising multiple purchase criteria.



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