Man, I'm going through the routine right now. I wanted to become an iTunes affiliate for an iPhone app I'm about to submit. Apple a) does not clearly state what iPhone developers need to do since affiliates are typically websites b) sends you a generic rejection email and forces you to wait two weeks to reapply while you are scratching your head guessing what they want. So I've been calling linkshare, who are very helpful and clearly want to make money. Yet I send blind emails to apple crossing my fingers for a response.