The problem with beacons to date is the lack of a happy medium between controlled network and openness for 3rd party developers.
Most developers are not Facebook and won't be able to ship thousands and thousands of beacons to businesses for their apps.
Also, this is a super haphazard deployment by FB. Their installation instructions are "take it out of the box, set it up somewhere in a central area and you're good to go." Well not really - these beacons are going to end up in weird places, giving people "Place Tips" when they're walking down an alley, or live upstairs from a restaurant with a FB beacon.
Most developers are not Facebook and won't be able to ship thousands and thousands of beacons to businesses for their apps.
Also, this is a super haphazard deployment by FB. Their installation instructions are "take it out of the box, set it up somewhere in a central area and you're good to go." Well not really - these beacons are going to end up in weird places, giving people "Place Tips" when they're walking down an alley, or live upstairs from a restaurant with a FB beacon.