It says I can't see go to the webpage because I'm not using a supported browser. I'm using Firefox 3 on linux. However, I can see the webpage if javascript is off, but not much is there.
I'm getting the same thing, which isn't surprising since I'm using Opera. In general, I think it's fine to say "browser not supported" if that's the case, but it's nice to have a "Try anyway" link. There are too many sites that work fine with a given browser but refuse the user a chance to try. If you give the user a choice, the worst case is that the site really is broken with their browser, and they say "Hmpf, guess they're right" and move on.
I suppose there's a potentially worse case where the site is broken in some subtle way that causes data corruption or the like, but I can't imagine there are many webapps where this is a serious concern.
If you get errors reported like this to your customer support, try answering with a more personable response. The way you phrased this comes off as dismissive and doesn't specifically address the issue reported.
Would you have preferred "You use a niche browser on a niche operating system which our analytics indicates less than 1 out of 10,000 visitors use, accordingly, we're spending our engineering resources elsewhere and I would not expect resolution of this anytime soon. Toodles"?
Actually, yes. That's way more personable and less canned. I also said, "if you get emails like this" meaning similar in nature, not necessarily subject matter.
Poor colour choices, inconsistent fonts and poor and inconsistent layout decisions preclude it from looking professional. It all feels a bit 90s and clunky, frankly, and would put me off using your site.
Grey buttons in the top-right look incredibly tacky and don't match the rest of the site. The entire black-to-grey gradient strikes me as a bad idea, especially as white-on-black text isn't something business websites generally do. Navigation and how people use the site is generally poorly thought out (although the map is decent enough), and relies too much on clunky search functionality with poor usability, especially when you have so little content. The use of overflow: auto for the results instead of letting it go down the page is a poor design decision and that, combined with the "register" popup, reminds me of a spam site rather than a legitimate company. I'd have a serious rethink about most aspects of the design, with a combination of looks and usability in mind.
As others have commented, using browser sniffing to block access to your site is extremely bad form, not least for the simple reason that you'll never be able to keep up with browser variations and end up with annoyed users. I remember the problems it caused 10 years ago with the browser wars. Get rid of it, support the 5 major browsers and assume that everything else is out of your hands.
When you visit the site, you've got a lot of space going "Advertising made easy", "The advertising marketplace" and even "Register Today!" text, but what you really need is a box summarising exactly what your service actually does rather than using vague slogans. The fact I had to click through to understand fully the purpose of the site is a bad sign.
I've bought a lot of advertising over the years and would use a site like this.
Homepage has too much nagging to register without a clear value proposition or explanation of the site's purpose. It isn't clear what the service is from the overly broad homepage taglines: "Advertising Made Easy" and "The Advertising Marketplace". (The domain name doesn't convey either but it is brandable). I'd tighten that tagline into something more specific and compelling.
You might want to start by focusing on a specific geographic market (i.e. Philly) or vertical (i.e. political ads) or type of advertising (i.e. print) or even just college papers and expand from there. (I bet a lot of consumer product companies would advertise in college papers if it was easier to do) Newspaper or radio remainders would be good now that Google is exiting.
The calenders don't work in FF 3. Also, white text on a black background is tough to read and is unprofessional to me. The FAQ page javascript is an annoying and unneeded interface.
Thanks, your feedback was great. Please check back when you need to place/sell ad space and let me know if you have any further questions, comments, or concerns.
Sure... We built MyInko to be extremely easy and intuitive... my suggestion is to create an account and go ahead and click on MyInko... there is a video you can watch in the very bottom of the Inventory screen... but the other tabs are equally as easy to navigate. Thanks again.
I was a little confused when I first arrived on your site. All of the different words and taglines danced around what it is you really do. It says "Advertise Here," "Advertising Made Easy," "The Advertising Marketplace," etc. The big map could have been from any number of businesses.
Since this is the internet and advertising is everywhere, seeing the words "advertisement" don't really tell me anything. Is it online? Print? Billboards? Your home page doesn't say.
You need to make it extremely clear what you're selling and to whom--something like "Buy Real-world ads online."
When I looked at the homepage, I didn't know what it is for. I had no idea what "outlet" really meant(advertising in mall).
Then I looked at the FAQ. I thought it's another online ad network.
Then I looked at inventory in CA. I finally understood that it's for offline advertising.
I suggest you to put in a couple of outlets inside the window when I mouse-over a state in the map on the homepage.
You might combine that with your current tagline to make this: "Offline Ads Made Easy." You still need to imply that you're letting people buy something or making the buying process simpler.
If you settle on a tagline you might think about using some imagery that represents what you do -- college newspapers, billboards, restaurant menus, etc.
A picture may not be worth a thousand words but it can usually replace a paragraph . . .
Poking around a bit, my only suggestion so far is to make the text font size bigger on some of the text-heavy pages (FAQ) and make the line lengths shorter. Lines of text should be around 65 characters long.
If I wanted to advertise in the US, I would probably use this to get ideas on what kind of ad spaces are available and what their ceiling prices are. Then I would call them and try to negotiate. In my limited magazine advertising experiences I've found that list prices can be a multiple of what you'll get after a bit of haggling.
You've done a good job with simple layout on the main page, but I had no idea what you were all about when I first hit the page.
Your titles say "advertising marketplace" and "advertising made easy". I suspect that most people visiting a website are accustomed to think online advertising. But you are focused on print. So why don't you actually say 'print' advertising anywhere on the main page.
That is my biggest complaint. I have no idea what this is all about unless I dig deeper (which most people won't do).
I had the same experience. The first page you see doesn't explain what it's all about except to say advertising and to show a map of the US. From that I immediately think it's about geo targeted online ads.
Good concept, and an impressive, if glitchy implementation. When I switched tabs in my browser and came back later, it reloaded the home page, rather than displaying where I left off.
Also, you misspelled "Worcester" in the description of "The Towers" at Worcester Polytechnic Institute in Massachusetts.
"Select a state or search below to advertise:"
Where do I select a state? Typing NE in the giant search box didn't yield Nebraska search results, however I then spotted the state drop down (not on the home page!)
"Search returned 1 results:" takes up a TON of screen real estate relative to the total area allocated for search results. Using the back button breaks search results filtering (at least state-based) - look at how Mint elegantly handles this use case.
Something about the spacing or presentation of the search results is irritating to me but I can't put my finger on what. The resulting pricing pages, by contrast, are quite nice and present the information in a coherent way.
When I see the screen there isn't any statement containing information about the site. I see the info in the browser's title but not on the page.
The page doesn't fit in a 1024x786 monitor. Site gets an F(37) in yslow (too many files). Not a big fan of inner scrollbars when clicking on a state, it would be better to utilize the browser window's scrollbars. No easy way to go back to the map unless I click home again.
The login bar clutters up the screen. Might be better as a popup dialog.
So give a little break down in each search window.... but do you think a more interactive and sophisticated search would help here? I was thinking of allowing users to target specific outlets based on the markets they desire to capture.
Hey Matt, those different listings are the same person but different advertising opportunities and outlets. The next version of the product will join all the opportunities under individual accounts.
TapInko is the online Market Place for Traditional Media, we were a DreamIt Ventures company last summer and have spent a considerable amount of time understanding the 'offline' advertising world. Though this is the first version of the product, we have many features in the works. I will be giving an online WebEx tutorial this Friday at 3:00 pm (est) and invite anyone to watch. If you are interested please shoot me a message.
Thanks,
- Pete Groverman -
Pgroverman@tapinko.com
Some things about the venture:
1) We have an executed agreement with The Greater Media Group of Freehold NJ, they have begun creating profiles for their different outlets
2) We are based out of Philadelphia
3) Our goal is to make advertising...easy
4) Buyers of Adspace can use their same account to also become Sellers of Adspace (ie. a restaurant desires to place an advertisement but also sell advertisements in their menus)
6) If you have a publication or outlet that you would like to sell advertising on (even as a sticker on the back of your computer) please feel free to make a profile.
7) Business Model: No setup costs, no annual subscription fees, we charge only 7% per completed transaction to the seller. This charge includes all banking fees and credit card costs.
If you have any interest in being part of a startup and like the concept, we would love to hear from you as well... definitely trying to build out the team and find some 'A' players.
